I have previously written a post about how to make a successful trade shows. Marketing strategy is again very important to have a great trade show exhibit. For me the more personalized the whole thing, the better. Remember you want to market your product in the trade show the best way you can.
In most trade shows that I've been to, I always like the ones that are very customized and personalized from the trade show flooring to logo mats. I like it when they uniquely display their products and give them a personal touch.. Like for instance you can see the name or symbol of their company or product on the mats and canopy. Or maybe they printed their product name and logo on the floor or carpet. Yes, I think a logo canopy and personalized trade show carpet are not bad ideas.