Internet is the best and easiest medium to promote anything because it’s a fact that almost everybody now would search the internet for all who’s, what’s, how’s, why’s, where’s and other never ending inquiries; so making a website to promote yourself or your business and making blogs for money would be a very good idea nowadays. But does having a website enough? Unfortunately no! You can’t just create a website and assume that people will find it. You have to realize that once it is not listed on the first page of the major search engines, all your effort exerted in making that website will be wasted. People who search the net would usually click only the result listed on first page of the search engine, so it is very important to make sure the your website will be on that page.
So how can you ensure that your website will be listed on the first page of the major search engines including Google?Search Engine Optimisation (SEO) is the answer. SEO is a process of optimizing/ improving the number of traffic of your website receives through managing its internal and external components. Yes, it is not just about using the proper keywords of the web content for the website to be listed on the first page; SEO tackles beyond that aspect to ensure the success of your website. The more people find your website, the better its success rating.
Another way of making sure that your website will be on the top list of the major search engines is through Search Engine Marketing (SEM). This process is done through buying the keyword/ keywords by bidding on them. In other words, you pay for the rank of your website on the search engines result. Through using this, you can open your business immediately to your customers, thus saving you time and money.
The success of your website is mostly dependent on the quality and volume of traffic it receives. And yes, Search Engine Optimisation and Search Engine Marketing are two of the most effective ways to make your site receives the number of traffic that would ensure its success.